Websites (Your Website) (Module 7 of Business School Bootcamp)
Business School Bootcamp is currently full. This multi-module course will open for new members in the Fall. Click on the link “Enroll in Course” to be put on the waiting list to be one of the first people notified of the new offering. Please feel free to email us or ZynnyMe with any questions.
PLEASE READ: This course is an offsite online program by ZynnyMe. This course is just one module of a multi-module program titled Business School Bootcamp. When you click on the “Enroll in Course” button below you will be redirected to the ZynnyMe site to enroll, pay for, and complete all of the modules in their Business School Bootcamp program. You can then return to this site to complete the exam for each module, pay for your units, and earn your certificate of completion for CE.
Websites Course Objectives, Description, and Outline
- Identify 4 steps every website needs
- Describe 3 legal documents needed for every therapist website
- Explain 3 ways a website can increase client outcomes
A website is the hub of marketing for many psychotherapy practices. It is also one of the first places that a potential client makes a connection with a therapist. The website can reduce limits to access for care and improve outcomes in many ways.
- Website Basics
- Niche, Appearance and Conversion
- Stages of Change
- Clarity of Message
- Findability Basics
- Conversion Actions
- Website Content Writing 101
- Writing Basics
- Specialty Page(s)
- About Page
- Contact Page
- FAQs Page
- All Your Website Pages
- Home Page
- Reviews with K & M
- Time to Get Legally Covered
- Documents you need
- SEO Step 1: A Primer
- SEO Step 2: Keyword Research
- SEO Step 3: Domain Name
- SEO Step 4: Website Integration
- Design Step 1: Choosing your Platform
- Design Step 2: Setting up Your Site
- Design Step 3: Envisioning Your Brand
- Design Step 4: Final Touches
- Analytics Step 1: A Primer
- Analytics Step 2: Set Up Analytics
- Analytics Step 3: Set Up Google Search Console
- Analytics Step 4: Tracking
- Top 5 WordPress Mistakes to Avoid
- Final Step: Tying Your Website Together
Instructors: Miranda Palmer, LMFT & Kelly Higdon, LMFT
Miranda Palmer, LMFT, loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but also achieve great clinical outcomes.
Kelly Higdon, LMFT, believes that private practice is one of the solutions to increasing access to quality mental health in our communities. Her passion lies in empowering private practice owners to serve at their highest and best, improving clinical outcomes through their business planning and to break the statistic that mental health clinicians are the worst paid Master’s’degree. She has helped thousands through training, education and coaching.
Miranda Palmer, LMFT and Kelly Higdon, LMFT are the creators and presenters of this online course. Having a strong online presence is another key to success in a successful private practice. Miranda and Kelly break this component down into several areas to help you achieve the best online presence for your private practice.
Click here to return to Aspira Continuing Education’s Home page of CE/CEUs for Psychologists, MFTs, Social Workers, Professional Counselors, and SUD Counselors
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