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Find your state board CE requirements:

For NBCC Counselor (NCC), click here: NCC CE Requirements.

Smart Marketing for Therapists: Strategies That Fit You, Your Clients and Your Private Practice

Purchasing UnitsFor pricing details and to purchase units, see our Pricing pageYou will need to purchase 1 unit for every 1 hour of coursework to gain access to the certificate of completion. (ie a 3-hour course will require 3 units)

Certificates of Completion — You will receive a certificate of completion after passing the exam, completing the course evaluation, and purchasing the appropriate number of units.  The certificate of completion will then be accessible on your myCourses page in the myCourses section under the tab “Aspira Courses I’ve Passed”.  There will be a “Download” button under the “Certificate” column that you will be able to click on to pull up your certificate once all requirements listed above have been met.

Course Content — To access the course document, click on the “View Coursework” button below (you may need to scroll down on the page). If the course is a video course the button will read “View Webinar” or “View Video”.  If the course is a Book course the button will display “Buy Book”.  If the course is with an outside agency, the button will display “Enroll in Course”.

Smart Marketing for Therapists: Strategies That Fit You, Your Clients and Your Private Practice (recorded webinar) – Online CE Course

PLEASE READThis course is an offsite online program by ZynnyMe and has a separate cost in addition to the units purchased with Aspira CE.  This webinar is offered by ZynnyMe as part of their paid community.  When you click on the “View Webinar” button below you will be redirected to the ZynnyMe site to enroll and pay for their Business School For Therapists program.  As a paid subscriber with ZynnyMe, you will then have access to this webinar.  After completing the webinar you can then return to this site (aspirace.com) to complete the exam for this course, pay for your units, and earn your certificate of completion for CE.

Want to build your business and get CEUs at the same time? Business School for Therapists is the largest online business training program for therapists, counselors, social workers and psychologists. (See 8 of the 9 modules for Business School for Therapists in our course list).

Smart Marketing for Therapists: Strategies That Fit You, Your Clients and Your Private Practice webinar course objectives, description, and outline

Course Objectives:

  • Identify 1 way outcomes impact marketing strategies and 1 way marketing strategies impact outcomes
  • Verbalize 5 clinical questions to ask that also impact your marketing plan
  • Define two key areas that you market that also impact your clinical outcomes
  • Identify how to create a feedback loop from your marketing to outcomes

Course Description:

A 1-hour presentation for therapists to learn how to create, analyze, and adjust to create a unique marketing plan that is successful and sustainable for your private practice.

Course Outline:

  1. Define great marketing for your practice & get your essentials for success
    • Authenticity in marketing
    • 4 Essentials for successful marketing
    • Identify your niche with clinical questions
    • Identify your strengths
    • Attunement and meeting clients where they are at
    • The intersectionality of a successful marketing plan
  2. How to take 4 steps to get your marketing kick started with ease
    • Identify your needs
    • Identify needs of the client
    • Ethical considerations
    • Making time for marketing
    • Increasing visibility
    • Case studies
  3. Ways to align, track and pivot your marketing moving forward
    • Keys to success
    • Options for marketing strategies with case studies
    • Feedback loop of greatness
  4. Report for finding time so you can improve clinical outcomes with strategic marketing

Instructors: Miranda Palmer, LMFT & Kelly Higdon, LMFT

Miranda Palmer, LMFT, loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but also achieve great clinical outcomes.

Kelly Higdon, LMFT, believes that private practice is one of the solutions to increasing access to quality mental health in our communities. Her passion lies in empowering private practice owners to serve at their highest and best, improving clinical outcomes through their business planning and to break the statistic that mental health clinicians are the worst paid Master’s’ degree. She has helped thousands through training, education and coaching.

 

Click here to return to Aspira Continuing Education’s Home page of CEs for Psychologists, MFTs, Social Workers, Professional Counselors, and SUDC Counselors

 

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