Smart Marketing for Therapists: Strategies That Fit You, Your Clients and Your Private Practice

Smart Marketing for Therapists: Strategies That Fit You, Your Clients and Your Private Practice (recorded webinar) – Online CE Course

PLEASE READ:  This course is an offsite online program by ZynnyMe.  This webinar is offered by ZynnyMe as part of their FREE community.  When you click on the “View Webinar” button below you will be redirected to the ZynnyMe site to view this pre-recorded webinar.  After completing the webinar you can then return to this site (aspirace.com) to complete the exam for this course, pay for your units, and earn your certificate of completion for CE.

Want to build your business and get CEUs at the same time? Business School for Therapists is the largest online business training program for therapists, counselors, social workers and psychologists.

Smart Marketing for Therapists: Strategies That Fit You, Your Clients and Your Private Practice webinar course objectives, description, and outline

Course Objectives:

• Identify 1 way outcomes impact marketing strategies and 1 way marketing strategies impact outcomes
• Verbalize 5 clinical questions to ask that also impact your marketing plan
• Define two key areas that you market that also impact your clinical outcomes
• Identify how to create a feedback loop from your marketing to outcomes

Course Description:

A 1-hour presentation for therapists to learn how to create, analyze, and adjust to create a unique marketing plan that is successful and sustainable for your private practice.

Course Outline:

1. Define great marketing for your practice & get your essentials for success
   • Authenticity in marketing
   • 4 Essentials for successful marketing
   • Identify your niche with clinical questions
   • Identify your strengths
   • Attunement and meeting clients where they are at
   • The intersectionality of a successful marketing plan
2. How to take 4 steps to get your marketing kick started with ease
   • Identify your needs
   • Identify needs of the client
   • Ethical considerations
   • Making time for marketing
   • Increasing visibility
   • Case studies
3. Ways to align, track and pivot your marketing moving forward
   • Keys to success
   • Options for marketing strategies with case studies
   • Feedback loop of greatness
4. Report for finding time so you can improve clinical outcomes with strategic marketing

Instructors: Miranda Palmer, LMFT & Kelly Higdon, LMFT

Miranda Palmer, LMFT, loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but also achieve great clinical outcomes.

Kelly Higdon, LMFT, believes that private practice is one of the solutions to increasing access to quality mental health in our communities. Her passion lies in empowering private practice owners to serve at their highest and best, improving clinical outcomes through their business planning and to break the statistic that mental health clinicians are the worst paid Master’s’ degree. She has helped thousands through training, education and coaching.

Click here to return to Aspira Continuing Education’s Home page of CEs for Psychologists, MFTs, Social Workers, Professional Counselors, and SUDC Counselors

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