Marketing (Your Marketing Plan)

1. LinkedIn is a professional social media platform where you can meet other potential referral resources in your community.*

a. True
b. False

2. Before you start marketing a private practice you need:*

a. A service you offer
b. A clear financial plan
c. A transformational message
d. All of the above

3. The end goal of all marketing in private practice is to book a session.*

a. True
b. False

4. Types of marketing include:*

a. Online
b. Relationship Building
c. Print
d. All of the above

5. Utilizing SMART goals allows you to measure the outcomes of your marketing.*

a. True
b. False

6. When creating a new marketing plan, you should first:*

a. Analyze the data of what you have done before
b. Do as much as you can to see what works
c. Do what your peers are doing in their marketing
d. None of the above

7. A successful marketing plan is one that utilizes the clinician’s strengths in communication and meets the clients where they are in the way they best receive information.*

a. True
b. False

8. Testimonials are an important part of the marketing process to prove that you are a capable clinician.*

a. True
b. False

9. If you offer virtual telehealth sessions, your marketing does not need to focus on a particular location.*

a. True
b. False

10. By tracking outcomes, a clinician can speak more clearly in their marketing plan to the transformational value that therapy can provide a client.*

a. True
b. False

11. Virtual telehealth sessions:*

a. May require a bit more education in marketing
b. Eliminates the need for niche or market research
c. Is an effective modality of treatment for many people
d. a and c

12. Skype is a standard platform for secure and encrypted telehealth sessions.*

a. True
b. False

13. You must have a telehealth certificate before you can market telehealth sessions.*

a. True
b. False

14. Content marketing serves the following purpose:*

a. To educate and empower others
b. To be of service to the community
c. To address some of the blocks that people face in accessing mental health care
d. All of the above

15. Content marketing should focus on the needs of the clinician.*

a. True
b. False

16. A client likes a business social media account of their clinician. This is an ethical issue because:*

a. It is a potential violation of HIPAA
b. It will cause harm to the therapeutic relationship
c. The therapist will need to refer the client to another provider
d. None of the above

17. Social media can also be used for case consultation and marketing.*

a. True
b. False

18. If something is truly not flowing with your practice and people are stopping therapy before they experience a positive outcome, you can explore your marketing plan and if you are clear in attracting the right clients for your type of practice.*

a. True
b. False

19. An example of a SMART goal in marketing is:*

a. I will add a Psychology Today profile since my colleagues have one and it works for them.
b. In the next 3 months I want to increase my website views by 25% through improving SEO and ranking for a specific keyword.
c. My goal is to have a full practice in 3 months.
d. SMART goals are for clinical intervention, not for marketing

20. In some states, utilizing Groupon or other coupon based services could violate anti-kickback laws.*

a. True
b. False

21. It is appropriate to only refer to other clinicians who agree to refer back to you.*

a. True
b. False

22. Marketing in business networking groups such as BNI can be a great way to meet other potential referrals as long as you are not required to solely refer to other members or speak about the referrals you have made as it may violate confidentiality.*

a. True
b. False

23. In addition to best practices in marketing, many licensing boards have additional requirements for marketing practices.*

a. True
b. False

24. Blogging on your website could constitute therapy.*

a. True
b. False

25. An example of combined and leveraged marketing is:*

a. Networking with other professionals and having them guest blog on your website
b. Meeting the staff at a doctor’s office and providing an education talk
c. Sharing your own personal connections about your practice and how you help others
d. All of the above