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Find your state board CE requirements:

For NBCC Counselor (NCC), click here: NCC CE Requirements.

Marketing Masterclass: RECESSION Edition

$ – For pricing details, see our Pricing page.  **Make sure you are logged in prior to taking any exam or purchasing units.**

You will need to purchase 1 unit for every 1 hour of coursework to gain access to the certificate of completion.

You will receive a certificate of completion after passing the exam, completing the course evaluation, and purchasing the appropriate number of units.  The certificate of completion will then be accessible on your myCourses page in the Your Course History section under the tab “Aspira Courses I’ve Passed”.  There will be a “Download” button under the “Certificate” column that you will be able to click on to pull up your certificate once all requirements listed above have been met.

To access the course document, click on the “View Coursework” button below (you may need to scroll down on the page). If the course is a video course the button will read “View Webinar” or “View Video”.  If the course is a Book course the button will display “Buy Book”.

Marketing Masterclass: RECESSION Edition (off-site content) – Online CE Course

PLEASE READThis course is an offsite online program by ZynnyMe and has a separate cost in addition to the units purchased with Aspira CE.  When you click on the “Enroll in Course” button below you will be redirected to the ZynnyMe site to enroll, pay for, and complete this course.  You can then return to this site ( to complete the exam for this course, pay for your units, and earn your certificate of completion for CE.

Want to build your business and get CEUs at the same time? Business School for Therapists is the largest online business training program for therapists, counselors, social workers and psychologists. (See 8 of the 9 modules for Business School for Therapists in our course list).

Marketing Masterclass: Recession Edition Course Objectives, Description, and Outline

Course Objectives:
  • Define 5 things outcomes inform you of in therapy
  • Identify 5 key questions to ask in an outcomes conversation
  • Explain 3 ways outcomes conversations can impact your marketing
  • Learn 1 way to structure an ethical marketing message that integrates outcomes
  • Identify 4 core essentials for marketing your private practice ethically
  • Explain 3 things that make a successful marketing plan outcomes focused
Course Description:

This is a 3 part series for therapists to learn how to improve their marketing during economic uncertainty while also making a positive impact on therapeutic outcomes and mental health stigma. With each series there are downloads and tools to support your learning and integration of the lessons within your work with clients.

Course Outline:
  • Masterclass Part 1: Outcomes Conversation
    • The good enough therapist
    • Economy and mental health
    • Outcomes research in practice
    • Informed Consent
    • What outcomes tell you
    • Finding your outcomes and your outcome conversation process
    • Handling negative feedback
  • Masterclass Part 2: Marketing Message
    • Economic influence in messaging
    • Unlearning jargon
    • Painting the picture
    • Share how you help and outcome integration
    • Encourage action
    • Common misconceptions about messaging
  • Masterclass Part 3: Marketing Plan
    • Economic considerations in marketing
    • Essentials before marketing
    • Knowing your ideal client
    • Knowing your outcomes
    • The Unique Marketing Plan
      • Step 1: Focus on Clients
      • Schedule Clarity
      • Increase Visibility
    • Starting from scratch
    • Assess, Plan and Track
Instructors: Miranda Palmer, LMFT & Kelly Higdon, LMFT

Miranda Palmer, LMFT, loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but also achieve great clinical outcomes.

Kelly Higdon, LMFT, believes that private practice is one of the solutions to increasing access to quality mental health in our communities. Her passion lies in empowering private practice owners to serve at their highest and best.  Thus, improving clinical outcomes through their business planning.  And, to break the statistic that mental health clinicians are the worst paid Master’s’ degree. She has helped thousands through training, education and coaching.


Click here to return to Aspira Continuing Education’s Home page of CEs for Psychologists, MFTs, Social Workers, Professional Counselors, and SUDC Counselors


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Approved States

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  • Guam
  • Wisconsin
  • West Virginia
  • Wyoming
  • North Dakota
  • Nebraska
  • New Hampshire
  • New Jersey
  • New Mexico
  • Nevada
  • New York
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Virginia
  • Vermont
  • Washington
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Iowa
  • Idaho
  • Illinois
  • Indiana
  • Kansas
  • Kentucky
  • Louisiana
  • Massachusetts
  • Maryland
  • Maine
  • Michigan
  • Minnesota
  • Missouri
  • Mississippi
  • Montana
  • North Carolina
  • Washington, DC
  • Connecticut
  • Colorado
  • Arizona
  • Alaska
  • Arkansas
  • Alabama
  • California